Copywriter.
Content Marketer.
Communication Specialist.
(but also videographer, graphic designer, email marketer, social media specialist, event coordinator)
See my work
Copywriter. Content Marketer. Communication Specialist.
(but also videographer, graphic designer, email marketer, social media specialist, event coordinator)
Copywriter. Content Marketer. Communication Specialist.
(but also videographer, graphic designer, email marketer, social media specialist, event coordinator)
A24 hasn’t hired me. But if they did, I’d have this ready! This is me gathering some insight on an industry, concepting a company strategy, and implementing that strategy in an email marketing campaign. Below is an A24 customer journey from first activity to monthly subscriber.
Brief:
Get filmgoers
Who know about A24, but have never fully bought into the cult-like fandom
To become brand evangelists
By showing them epic stories from grand, important filmmakers
The Idea:
A24 has been an edgy, award-winning, indie studio for years now, but there’s been buzz recently about them leveling up, giving their filmmakers bigger budgets than ever before. Alex Garland’s Civil War (2024) was their most expensive to date at $50 million, soon to be surpassed by Josh Safdie’s Marty Supreme (2025) at $90 million.
We leaned into this collaboration (A24 + Master Filmmaker,) positioning the studio as one that’s hard to not swear oath to, even for the most skeptical cinephiles.
I was the content lead at Alabama Roundnet Association. We were able to host 14 Alabama-centered tournaments and events, fulfilling our mission to build a strong community around the niche sport. I led the charge, providing energetic social media content across various platforms. Below is a snapshot of our campaign, showing the hype and the humor.
I manage the Baron Built Homes website, maintaining design consistency, updating pages, and improving search visibility through SEO best practices. Below are the different pages of the site.
DB
I pick up a camera every now and then. I’ve shot a $2000 narrative short film, a documentary about my family and spicy chicken, and lots of stuff in between. Below is a glimpse at my work as a director / cinematographer.